Campaign // The sustainable seafood guide.
Brief // Create awareness for the new sustainable seafood guide in an integrated marketing campaign.
Concept // This campaign illustrates the fact that our ignorant consumption of seafood is detrimental to our oceans and its marine life. Drawing parallels with the image of freshly trawled seafood being lifted off the sea, we see a mix of other marine species such as turtles and corals caught within familar seafood such as the salmon sushi or battered fish.
Outdoor // Making use of the motion of adshel ads, the movement of “trawling” will be enhanced.
Ambient // The aquarium will be an ideal place for a marine conservation message.
Direct mailer // A direct mailer disguised as a can of tuna will be handed out. Instead of premium tuna meat inside, you’ll find a multitude of marine life miniatures to bring across the message that over-fishing and destructive fishing methods contribute to the deaths of other marine species as well as the collapse of the marine ecosystem. A seafood guide will be included to educate audiences in making sustainable seafood choices. The colours of the miniatures also represent the 3 different colour groups of seafood.
No comments:
Post a Comment