Friday, February 18, 2011

Heineken

Campaign // Walk-in fridge.

Brief // Create awareness for the brand in an integrated marketing campaign, adapted from the now famous Walk-in Fridge TVC.







Print // Based on the previous consistency campaign, we have incorporated the walk-in fridge into the key visual for the June 2009 Campaign.




Ambient // The entire ION Orchard walkway was dressed up into a walk-in fridge, complete with blue ambient lighting and lowered temperatures.

BTL // Premiums have been designed to tie in with the encompassing walk-in fridge idea, such as the Heineken mini fridge, complete with sticker wrap to mock up a fully stocked fridge.

1 comment:

  1. I won”t to buy this Heineken clller what’s the price

    ReplyDelete