LG facebook app

Campaign // See life in a new perspective.

Brief // Create a viral campaign using social media as a platform (in particular Facebook where LG already has a fan page), and generate buzz over the phone’s unique 4 inch wide screen.

Concept // To get users interested in this phone, a Facebook app would have been a good medium. A game was created to train the players’ peripheral vision. The scenario is that of a chocolate factory, complete with conveyor belts carrying chocolate truffles towards both ends of the app. Players will need to press the right keys when the chocolate reaches certain points on the conveyor belts.