Campaign // Campus Fair.
Brief // HP did not managed to secure a booth in a local campus for their computer fair which often features heavily discounted laptops, thus resulting in a sizable number of purchases from students. However, HP has tasked us with a guerilla campaign which should arouse the students’ interest in HP’s laptops, without stepping into the campus compound.
Concept // The most notable thing about such computer fairs are the many flyers each student will get during their visit. We therefore distribute to the students a folder each, fully printed to look like an actual sized HP laptop, outside the campus. The students now not only have a folder to store and conceal all the competitors’ flyers, but also maximise the product’s exposure as each of them carries the “laptop” all over the campus compound.
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