Publicis Red Packet

Campaign // We handle the perception. You handle the reality.

Concept // It’s common practice for businesses to send out packs of empty red packets to their clients for their personal use during the Chinese New Year season. We created a tongue-in-cheek solution that marries both the red packet and our agency’s point of view about what we can do for their business.

Traditionally, the contents of the red packet is unknown. In fact it is rude to open the red packet in front of the giver. We set expectations by deliberately showing a big note. So depending on the giver, you could be getting more or less.