Brief // Use ambient media to reinforce Grazia’s fashion credentials to those visiting the London Fashion Week.
Concept // The idea is to use the human figure in signages to depict the desire of wanting to dress up for the London Fashion Week. As these signages are often overlooked due to their common usage, the audience will be pleasantly surprised when they see the clothes on the human figures.
Award // Crowbars 2008 finalist.
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