Heineken

Campaign // Walk-in fridge.

Brief // Create awareness for the brand in an integrated marketing campaign, adapted from the now famous Walk-in Fridge TVC.

Print // Based on the previous consistency campaign, we have incorporated the walk-in fridge into the key visual for the June 2009 Campaign.

Ambient // The entire ION Orchard walkway was dressed up into a walk-in fridge, complete with blue ambient lighting and lowered temperatures.

BTL // Premiums have been designed to tie in with the encompassing walk-in fridge idea, such as the Heineken mini fridge, complete with sticker wrap to mock up a fully stocked fridge.