Burger King

Campaign // Never chicken out.

Brief // Promote Burger King’s wide range of chicken products in an integrated campaign. No other fast food chain has as many varieties.

Concept // We wanted to challenge the consumers to not chicken out, and take up the challenge of trying out all 8 chicken varieties. A chicken character is created to empitomize this spirit of not chickening out of anything. The campaign became a talking point and even made its way onto local newspaper articles and overseas television programmes.

Online videos // By spoofing true and well known Singapore videos, the Chicken character empowers the victims to stand up for themselves.

Instructional videos // We created 5 more videos depicting common social issues experienced by commuters and it struck a chord with the target audience, generating very positive feedback.