Publicis Red Packet

Campaign // We handle the perception. You handle the reality.

Concept // It’s common practice for businesses to send out packs of empty red packets to their clients for their personal use during the Chinese New Year season. We created a tongue-in-cheek solution that marries both the red packet and our agency’s point of view about what we can do for their business.

Traditionally, the contents of the red packet is unknown. In fact it is rude to open the red packet in front of the giver. We set expectations by deliberately showing a big note. So depending on the giver, you could be getting more or less.

Burger King

Campaign // Never chicken out.

Brief // Promote Burger King’s wide range of chicken products in an integrated campaign. No other fast food chain has as many varieties.

Concept // We wanted to challenge the consumers to not chicken out, and take up the challenge of trying out all 8 chicken varieties. A chicken character is created to empitomize this spirit of not chickening out of anything. The campaign became a talking point and even made its way onto local newspaper articles and overseas television programmes.

Online videos // By spoofing true and well known Singapore videos, the Chicken character empowers the victims to stand up for themselves.

Instructional videos // We created 5 more videos depicting common social issues experienced by commuters and it struck a chord with the target audience, generating very positive feedback.

Heineken

Campaign // Which side are you on?

Brief // Create an integrated campaign in an extension to the walk-in fridge campaign.

Concept // We have created an extra dimension to the walk-in fridge idea by bringing up the age old myth of the differences between the priorities of man and woman.

Award // Singapore Media Awards 2010 Finalist (Best Outdoor), Effies 2010 Finalist.

Print // The CATALOG magazine is well-read in singapore and is popular among the target audience as it covers segments as such fashion, nightlife, travel, food, etc. The magazine is also famed for starting on both sides, instead of the usual reading from front to back. Thus both ends will be upside down to each other (one side for the men, the other, for the women). It does this to differentiate areas of interest between man and woman, making it an ideal media to place a print ad.

Activation // The main event of the campaign is the setup of the Boutique-Bar at Orchard Road. The Boutique-Bar is designed as close as possible to the Walk-in Fridge TVC. It not only allows photo taking opportunities for fans of the popular TVC, but are real pop up stores for retailers as such Fred Perry.

Heineken

Campaign // Walk-in fridge.

Brief // Create awareness for the brand in an integrated marketing campaign, adapted from the now famous Walk-in Fridge TVC.

Print // Based on the previous consistency campaign, we have incorporated the walk-in fridge into the key visual for the June 2009 Campaign.

Ambient // The entire ION Orchard walkway was dressed up into a walk-in fridge, complete with blue ambient lighting and lowered temperatures.

BTL // Premiums have been designed to tie in with the encompassing walk-in fridge idea, such as the Heineken mini fridge, complete with sticker wrap to mock up a fully stocked fridge.

Heineken

Campaign // Queen’s Day.

Brief // Create a print ad celebrating the birthday of Queen Beatrix of the Netherlands.

Concept // One of the most distinctive features of the Queen is her sash. Thus we decided to use the sash on the Heineken logo and use it to represent the Queen.

Hewlett Packard

Campaign // HP Probook 4320s.

Brief // Introduce HP’s new champagne colour for the Probook 4320s.

Concept // The HP Probook 4320s is not a brand new notebook and had previously launched in black, silver and merlot colours. The concept revolves around the notebook getting a fresh coat of paint.

Hewlett Packard

Campaign // HP Digital Signage Display Solutions.

Brief // Introduce HP’s range of Digital Signage Displays and create awareness about the benefits of a DSD over an ordinary LCD monitor in a print ad.

Concept // Using the HP DSDs to form a completed Rubiks cube, the visual is a metaphor of how the displays can be the solution to many retail issues.